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We are excited to share NTBG’s updated brand, a refreshed identity that honors the unique spirit of each of our five gardens while uniting us under a shared look and feel.
Recognizing the need for a brand that could both celebrate the individuality of our gardens and unify NTBG’s identity, we began a brand alignment process in early 2024 with Finn Partners on Oʻahu. Together with staff, Trustees, and other stakeholders, we engaged in listening sessions and branding exercises that explored our history, values, and vision for the future. The result is a refreshed primary brand and distinct identities that reflect the spirit of our five garden locations while strengthening NTBG as a whole. We are proud to share this new identity with you, including these new logos and colors for each garden:
Allerton Garden is represented by the iconic Moreton Bay figs, the three sculptural trees that grace the Lāwaʻi Stream. Purple honors Queen Emma, whose love of the color is reflected in the bougainvillea and spider lilies she cultivated in the Lāwaʻi Valley.
Kahanu Garden & Preserve is represented by hala, a tree both native to the Hawaiian Islands and introduced by Polynesian voyagers. Kahanu preserves and protects one of Hawaiʻi’s last hala forests with blue reflecting Kahanu’s deep connection to the ocean.
Limahuli Garden & Preserve is represented by peʻahi, an endemic fern tied to the biocultural heritage of the valley. The saying “ka peʻahi ʻala o Hāʻena” — the sweet peʻahi ferns of Hāʻena — refers to the generosity of the people of Limahuli’s ahupuaʻa. Green embodies the undeniable verdancy of the valley.
McBryde Garden is represented by our cherished ʻālula, a Kauaʻi endemic that would likely be extinct today without the decades-long conservation efforts of NTBG and partners. Gold evokes the plant’s bright yellow blossoms and sunny hues of Lāwaʻi Valley.
The Kampong is represented by mango, a fruit introduced to the United States by plant explorer Dr. David Fairchild now woven into South Florida’s cultural fabric. Its orange speaks to the ripening hues of this “king of fruits”.
What remains constant is our iconic breadfruit logo, a symbol of NTBG for more than fifty years. Each new garden logo was crafted in the same style, tying their individuality back to our shared identity. Today, the breadfruit appears in a vibrant color we call ʻulu green, the Hawaiian name for this beloved tree, while our new title font, Alverata, echoes the curves and lines of the logos. Together, the breadfruit logo and five garden logos create a tropical rainbow — a vivid expression of the diversity of our gardens and the unity of our mission.
